Most of your buyers have never hired someone like you before, so they search: Google, Maps, and now ChatGPT and other AI assistants.
The cost
If you’re not the name that comes up, or the one AI recommends, they enquire with whoever is.
More Enquiries From People Ready to Book a Job
If you’re a specialist contractor or installation company in Ireland with an avg job value of €8k +…
You’ll get more enquiries for the work you want to be doing, from people who’ve already made up their mind, or you don’t pay.
Your Work’s Too Good for Your Leads to Be This Bad.
Most installation companies lose good jobs before the buyer ever gets in touch. Here’s where.
People find your site, look around, and leave.
The cost
Each one who doesn’t enquire is a job that went somewhere else.
Enquiries come in through WhatsApp, email, calls and forms, with nothing in one place, and no way to tell a €20k buyer from a price shopper.
The cost
The serious buyers get a slow reply. The price shoppers get your evenings.
Now Ireland’s Largest Wellness Installation Company.
60%
Of their work comes from the website
30–40
Qualified enquiries a month, through the site alone
€10–50k
Per job, residential to commercial
AI search
Behind some of their biggest jobs
The story
Before
When I started working with Arctic Wellness, they sold ice baths through Instagram ads. Most enquiries were people after the cheapest price.
What Changed
I repositioned the business as an installer that also supplies and rebuilt the website around that. Then I started publishing content that answers the questions their buyers actually ask.
Now
When people search for what they do, on Google or in ChatGPT, Arctic Wellness is the name that comes up. That brings in 30–40 qualified enquiries a month, for residential jobs worth €10–15k and commercial projects up to €50k.
Pay Per Lead
You pay when a qualified lead comes in.Most agencies charge a big monthly retainer for a list of services. I’d rather be paid for the result you actually get.
No Large Retainers
A monthly base to run the systemCovers the cost of running, maintaining and improving the system.
Then a set price per qualified leadOnly for leads above your baseline. We agree the baseline together, from what you get now.
No Contract
Give it two months (or don’t).If it isn’t paying for itself by then, we stop. Nothing to cancel.
You Only Pay When It Works.
- First
We Set Your Baseline
A monthly base to run the system.Covers the cost of running, maintaining and improving the system.
Your baseline.We agree it together, from the enquiries you get now.
- Then
You Pay Per Qualified Lead
Only above your baseline.A set price for each new qualified lead the system brings in. Most agencies charge a big retainer for a list of services. I’d rather be paid for the result.
- After two months
It Pays for Itself, or We Stop
No contract.If it isn’t paying for itself by then, we stop. Nothing to cancel.
See Your Work The Way a Potential Buyer Does
From the first search to the first message.
You know your work. You probably haven’t seen how it looks to a potential buyer, or if you can even be found in the first place.
Click below to get a full custom breakdown, and 10+ steps you can take to fix this.
LeadSpark Is One Person.
I’m Sylvan, From Galway.
I like a lot of things, but you care about getting qualified enquiries, so let’s stick to that.
How It Started
At 18, I pitched Arctic Wellness on fixing their broken website. I built it around my Leaving Cert, and back then it had nothing to do with leads.
Working with them, I saw how much a website with the right system behind it can grow a business. They became more of a growth partner than a client. We repositioned the brand together in 2026, and built a proper system that now gets them dozens of enquiries from high end buyers, ready to pull out their card and pay (exactly who they wanted). They are now the largest in their industry in Ireland.
How I Work
Everything I do comes back to two questions. How do you get in front of people already looking for what you offer, and how do you get them to enquire?
I keep my client list small so everyone gets proper attention. What you pay is in direct proportion to the result.
Going Forward
More and more, that search starts in AI. Whatever you install, your next customer is likely asking AI what they need and who could do it. I work on getting your name into that answer. It’s about building your brand now, so you show up across the internet, in front of the right people.
If you run a specialist installation or contracting business in Ireland and want more of the right enquiries, get in touch.